Health-conscious consumers are helping to drive a steady rise in tortilla sales as manufacturers work to meet their diverse dietary demands.
According to research firm FMI, more than 40 percent of consumers buy tortilla products on a weekly basis. Global tortilla sales are forecast to exceed $12.3 billion by 2028 while growing at an annual rate of 3.7 percent, Baking Business reported.
Eight of the top 10 tortilla brands saw growth last year, Snack and Bakery reported.
Now tortilla manufacturers have expanded their product lines beyond simple flour and corn varieties to produce organic, low carb, non-GMO, gluten-free, wheat-free, whole grain and vegetable-based alternatives, continuing to drive revenues slowly upwards, per Snack and Bakery.