The Corn Refiners Association unveiled a new logo in the form of a kernel that is intended to emphasizes the broad role that refined corn plays in everyday American life.
Critics often denounce the spread of corn acreage in the United States and campaigns against high-fructose corn syrup (HFCS) have led to declining consumer popularity and use by food companies.
CRA is still defending and promoting HFCS but is now pointing out that corn has many other uses.
In a news release, CRA said corn can be used in many products because the kernel is separated into its component parts — starch, protein, oil and fiber — which are then turned into products such as cornstarch, corn oil, sweeteners, advanced bioproducts, protein and animal feed.