Commercial Baking reported that Insignia International unveiled new products including two La Tortilla Factory refrigerated tortilla SKUs: Protein and Sourdough.

CEO Jason Parasco framed the launches as keeping pace with shopper demand for functional ingredients and flavorful, gut-friendly options while scaling Southwest and Mexican flavors nationally. Rollout was set to begin in April at Walmart, then expand.

For wholesale plants, the brief is a reminder that refrigerated sets — not only center-store flour — are where protein and sourdough claims are landing first. Read the Commercial Baking piece for Insignia’s broader launch context.

Companies La Tortilla Factory Insignia International

Read the release / full story at Commercial Baking